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Interview for Henric Nilsson /
Prospective Magazine Sweden
(for Issue #Jan.99)
A former friend, Cornel H illmann, who lived abroad, asked me to promote his Vinyl. He was into industrial/darkwave long before it became big here. The maxi (Uprotor, “The Gap”) did not work (we were too avantgarde, too far ahead of times: it would have worked out well just a year later).
No, never. I think it is better for the bands if the label-people are not musicians themselves who know everything better. ;-) We see ourself in the role of a gallerist. We promote other people’s art. In fact, we try to share our passion to our kind of music with as many people as possible...
Before the label started, I was more into house music (which was more underground at that time than wave). Soon I liked the feelings and impact that comes along with wave, it was also easier to combine with my other passion classical music, and I liked the wave party crowd, so it all happened very natural.
VERY IMPORTANT. It was one of my first signings, and the most successful signing of Chrom Records so far. Through the domination of this unique sound the way the label was seen from the outside changed dramatically.
Yes definitely. But followed by Qntal, Estampie and Distain!
Yes, since the release of "Forest Enter Exit" and its Media Control Charts Entry, five years ago.
Of course Veljanov asked me first. But Motor had a cool offer, they really seemed to love the sound. And the music Veljanov is doing with his solo career is different from Deine Lakaien and from the Chrom Label. It’s kind of the “other side” of Veljanov. If it would have been released on the Lakaien-Label the people (and the media!) would not have realized the difference and probably would not have discovered the uniqueness of Veljanov’s sound. As a good friend, I supported Veljanov to go take step with Motor. And I think Motor did a good job, didn’t they?
On one side I must say that it’s not easy now to have this heavy competition from majors with pockets full of money. But on the other side I prefer them supporting sounds that I like than the mainstream crap which in many cases they feed the radios with. Maybe this helps to increase the musial taste of the masses. And *that* would help us all too.
Probably not as big as other genres. But I shouldn’t mind. To be honest, I strongly believe that they can’t do the job without the basis, the indie-scene. So there will be always enough work for us.
Not as dramatic reasons as it might look like. We simply wanted to get international copyright protection of the name. That was easier with the new name, so this new company was founded.
Well, personally I am very much into electronic music. Maybe Distain! is the only “pure” (synth?)pop band on Chrom Records, but there’s also Silence (a duo from Ljubljana, Slovenia), who use synthesizers, but their music is very different from Distain!s. Like Elvis Presley meets Nine Inch Nails :-) I think Distain! and Silence belong to the best synthpop or whatever bands around. We get loads of demo tapes from synth bands, but none of them so far was as amazing as these two. So why should I want to sign more synth pop bands? And don’t forget Estampie, who do “classic” Medieval Music with original old instruments. That comes to my love for classical music. There is also, indeed, a more guitar oriented band on Chrom, Niowt (also from Ljubljana). But their music is very complex and strange, no typical guitar-music, and they have a great female singer and guitarist. I would de-fi-ni-te-ly!!!! never have “pig rock” on Chrom Records!!!
Metal is not my kind of thing. - The “heaviest” sound on the label next to Stendal Blast are definitely INSIDE with singer Darrin Huss (wasn’t there a review in prospective? - He’s also doing Psyche) with their new album. They mix their former electropop sound with heavy guitars now. Kind of sexy s/m glam-wave. - Absolutely fabulous!!!! And Niowt have some pretty heavy songs. But their singer and songwriter Mojca Krevel is a seldom combination of good looks and brains, and when she plays a metal riff, she only does it to destroy Metal.
Really? - It seems that Nordic distributors have not really discovered the strengh of our music yet. This will most definitely change in the future (hint! hint!).
Definitely, Spain, France,Greece and the USA.
Everyone knows Aqua!!!! And ABBA… No, seriously: Grieg. - Phantastic!!!!
First thing in the morning is to open a big bottle of 10 years old champagne. Then we call all our bands to see whether they are all up and working hard :-))))
There is Rudi, who does the DJ promotion. He has been a DJ himself for many years, so he can be really tough if necessary. Then there is a girl who used to do print promotion (Gerlinde, she talked to you on the phone), album covers, T-Shirts etc since 1996. Lately she isn’t full-time at Chrom anymore, cause she is also involved in graphics and modern art, and will be now doing more internal work instead of the promotion. There are some new promoters in talk, but you will get to meet him/her in time. About myself, even though I’m the boss, it’s not that I can only do the nice part of the job - like taking musicians out for dinner -, I also do all the legal stuff like royalties, licenses and that. Which often takes plenty of my time. But doing a magazine, you probably know that. And then there are lots of people who work as freelancers, like journalists who write press infos for us, someone who does the archives, and not to forget another girl, Conny, who does the Deine Lakaien fanclub Manastir Baroue. You see, we’re very different people here, so naturally everyone has a different taste and a different approach.
When I compiled a label sampler recently I got to listen to all the CDs that I did in the past. And I rediscovered things that we released many years ago, like Fairies Fortune. I must say that I am very proud of our program.
Jubilees are for old people! No, I don’t like this kind of nostalgic events. I am more aimed to the future than to the past. But to be true, there was a Manastir Baroue party in Munich last year, with a Deine Lakaien secret gig, Distain! and Silence. Some 850 guests came from all over Germany and also Europe, and the whole party was a great success. So for us label people, it was a bit like a “secret anniversary party” organized by the Fanclub. Thank you Conny!
We got Love is colder than Death as a new signing to the label. I think they are doing a wonderful music, and I am very proud they chose Chrom Records as their future label. Other releases next year will include new albums from Deine Lakaien, Qntal, Estampie. The new Silence album (their 2nd) is ready for release, and there will be a maxi single from Distain! with amazing remixes, and other promising things. Well, you have wait and see!