Management until 2007

Carl D. Erling

Label owner and artist management from 1988 to 2007.

I prefer art that makes me think or feel.

Artist label

The idea of the artist label is that the label itself also follows its own artistic concept. Without interfering with the artists’ work, but only by selecting artists and works that the label publishes, the label can set its own impulses and define and fill an artistic niche.

As an art label, Chrom Records wants to select, mix, classify, present, pave the way - according to its very own subjective criteria. Artists can be seen and “interpreted” in such a context; this creates another access point to understanding the work.

This artistic framing helps and is identity-forming for the listener; thus Chrom Records could rely on a very loyal and faithful listenership even for very demanding productions.

Music cross-over with emotions

We are interested in music that spontaneously touches senses and emotions. At the end of the nineties this was going the trend, because in the pop world was the big party (raves) and in classical / new music emotions were undesirable.

Musically rooted in the 1990s, Chrom Records was particularly interested in the cross-over of dark pop to classical, contemporary music, medieval music and German Romanticism. We dared and allowed many experiments and many music lovers shared with us the passion for these new sound worlds.

We were able to prove that music and performances have the potential to be commercially very successful beyond the niche, even without compromising on broad tastes.