Management until 2007

Carl D. Erling

Carl D. Erling,
CEO Chrom Records bis 2007

Art is what makes you think or feel. It turned out that consequent art can become also a business success and helps artists, galleries and labels make their living and finance more art. Thus the artist, the label can exist and new music can be financed again. There are always enough lovers who prefer emotional quality music beyond the mainstream.

What counts not only in art, but also in its presentation, are concept and goal. In this way, works can be placed in relation to other art in terms of content and time and seen in a larger context. The idea of the artist label is that the label itself follows its own artistic concept. Without talking artists into their work, but solely by selecting artists and works that the label publishes, the label can set its own impulses and define and fill an artistic niche. We can select, mix, classify, present and pave the way as an art label - according to our own subjective criteria. Artists can be seen and “explained” in this context, thus creating a further means of access to the understanding of the work. This artistic framing helps and creates an identity for the listener and thus could rely on a very loyal and loyal audience even in very demanding productions.

Our musical roots were the 1990ies. Chrom Records was interested especially in the Crossover of Darkwave and Pop to classical music, contemporary music, medieval music and the romantic period. We risked and supported many musical experiments and many music lovers shared this passion with us.

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